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  • Writer's pictureBracha Torenheim

How to save time, tears & money on your video?

Updated: Jan 21, 2019

Did you ever hear of the concept 1:10:100?

Planning ahead the right way saves you in cost and in headaches. Correcting a mistake at the beginning of the game, costs a dollar, but afterwards it jumps to ten, so that changes at the end can cost ten times as much or, often times, are not fixable at all.

In order to produce a video that serves your needs, we need to work together in the whole production of the video.

To do this, we need to understand your goals, the purpose of the video, and the characteristics of your audience.

Your answers will be used to help us prepare your video script. In this way, the concept will be developed and understood by all staff members at the outset.

Stage 2: Writing the script

The studio staff will present a script for review. Remember! More precision established during the planning stages will substantially decrease additional cost for corrections made at the end.

Stage 3: Coordinating the days of filming

Filming different locations requires considerable coordination and preparation, especially in terms of set-up and equipment. Therefore, we will only be able to film two locations per day.

Keep in mind, the room must be quiet without background noise.

Pay attention to the details that you will or will not want to be filmed.

For example, cleanliness, clothing, and additional persons who will not be included in the shoot.

Stage 4: Editing

There will be an average of five drafts until the final video.

First draft

The video content. This will be longer than the final cut, encompassing key interviews and topics of conversation. Here, you will provide your thoughts and feedback. It is also here, that we will distill the most important messages, and decide which interviews should be emphasized, as well as the order of presentation.

Also in this stage we will determine what other materials are necessary for production. Pictures, archive footage, filming fillers etc.

After agreeing upon the script, the editor will work on a second draft.

Second draft:

Added music, pictures, footage, and subtitles.

After client approval, we will review all special effects.

Third draft:

Pictures will be edited and retouched, graphics will add color and interest, and…the video is almost ready!

Fourth draft:

An extra draft will be sent for your approval on all final edits, including sound levels and music.

Fifth draft: Voila. Your film is ready.

Final approval of the masterpiece is on its way to you.

As we begin the project together, we will work together to establish a collaboration protocol to fit your schedule.

Just remember, drastic changes made at the end of the video resulting from lack of communication throughout the process, will cost much more.

We believe that the best video is one of cooperation, consistency and cohesiveness between studio staff and the client.

Looking forward to creating great things together!

The FlowMotion Team


Bracha Torenheim studied communications, business management and marketing at the Ono academy. Today, she works with business owners and non profits to create visual and marketing content to mobilize the crowd.

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